THE KEY MESSAGE FROM PERFUME CAMPAIGN À TOI
THE ODYSSEY OF LIFE. TOWARDS ITS SUCCESSES.
The Perfume À TOI carries a powerful message: the celebration of the Pursuit of Dreams and the feeling of personal achievement. It is a serene and powerful feeling of being in harmony with oneself, both in what one is and in what one does.
"For this campaign, I wanted to represent the climb to success – the dream, the drive, the work it takes to reach the top and celebrate the feeling of achievement, regardless of age, ethnicity or social background.
"We don't choose where we come from, but we can certainly choose where we go." - Thishan.
The Sailboat Metaphor.
The image of the sailboat is a powerful metaphor: it conveys the odyssey of life and the desire to set sail for one's dreams, to pursue one's dreams, to what one aspires to become according to one's values. This powerful image, associated with the ocean, symbolizes the breadth of possibilities and the Pursuit of Dreams. The choice of this sailboat on the endless ocean represents the path to take to achieve one's goals, against all odds. This metaphor embodies the perseverance, courage and determination needed to sail towards success, despite the challenges and obstacles encountered along the way.
The Value of Work
The value of hard work is at the heart of this campaign. Dare, try, fail, try again. This process reflects the reality of all success: it takes courage to dare, resilience to persevere after each failure, and determination to try again until you succeed. Each step of this journey is a celebration of hard work and ambition.
The flag at the summit represents triumph and pride after a climb marked by hard work, ambition, perseverance and resilience.
A Universal Message.
This campaign also highlights all forms of beauty, because Success and the Pursuit of Dreams are universal. We all want to succeed somewhere. It also celebrates uniqueness and collective strength: together, we are stronger. The women wear THISHAN Couture dresses, symbols of precious elegance, highlighting the minimalist and romantic signature of the House.
A Call to Live out Your Dreams.
We all want to be proud of ourselves and our accomplishments according to our values. This campaign encourages the world to live their dreams, pursue their aspirations with determination and celebrate each step of their success.
Give your best meaning to your life.
“Do, but with passion.” - Thishan
